At the end of February 51 Basque media and advertising agencies signed the “Deontological and Self-regulation Code for non-sexist advertising and communication in the Basque Country”. The initiative has been promoted by the Advisory Commission of Emakunde for non-sexist advertising and communication Begira. Twenty-one media and advertising agencies in the Basque Country have agreed during ten training and contrast sessions in a process that has lasted a year and a half in total. Elhuyar has also signed this Code of Ethics and is committed to a non-sexist communication.

The dental code includes commitments on equality of women and men, violence against women, development of stereotypes, principles of self-regulation and ethics of advertising and journalism, life without violence or equality within the business fabric of organizations, among others.

Download Code of Ethics